When is it Time to Consider a Lead Nurturing Program?

If your sales department is reporting issues with lead quality, and you’re certain that marketing is providing them with the best possible leads, you may need to consider implementing a lead nurturing program.

Not all leads need to be nurtured. But some, under the right circumstances, may just need time to develop.

Even the most efficient lead generation system will churn out undeveloped leads. It’s inevitable. And that is exactly what justifies having such a program, to ensure that, when your sales department does began the sales process, all of the leads are readied.

With a lead nurturing program, you can address many of the gripes that originate from your sales team, says Dave Green, director of best practices at MECLABS. Many times, the undeveloped leads are just a byproduct of the process. For more on using a lead nurturing as a sales methodology, watch the video featuring Green.