Entrepreneurs that create products out of personal need are unique in many ways.
Traditional entrepreneurs are more inclined to focus on profitability versus usability. That’s not to say that traditional entrepreneurship is devoid of personal interest and an attention to usability — because it’s not. Although data shows that approximately 10 percent of startups are founded by user entrepreneurs, their impact on the industry is disproportional, writes Entrepreneur writer Carol Tice.
The most easily recognizable case is Sara Blakely, founder of Spanx. Blakely is now the first self-made female billionaire, but before that, she was a user entrepreneur. For more on why user entrepreneurs are a different breed, read the full article by Tice.
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