How to Build a Remarkable Talent Brand in 3 Steps

Find out how RealPage built a world-class talent brand by encouraging their recruiters to think like marketers.

Building a Talent Brand: RealPage

When Suzanne Myers joined web-based property management software company RealPage she immediately faced a challenge that many startups find themselves up against. As Senior Director, Talent Acquisition, it was her job to help RealPage attract and hire the best talent possible, but that’s a difficult thing to do when the majority of candidates have little to no recognition of your brand.

For Myers, it was clear solving that problem would require a different approach. To build brand awareness and get in front of the right candidates RealPage’s recruiters needed to start thinking like marketers.


The New Interview Tactic Sales Managers Need to Use This Year

Once you’ve cracked the code on how to get to know your sales candidates better, now it’s time to see if they truly have what it takes to add value to your team.

New Sales Interview Tactic

I recently had the pleasure of sitting down with Andrew Riesenfeld, VP of Field Sales at GuideSpark, and advisor to companies like ToutApp, 500 StartUps and Upshift Partners. Within five minutes of meeting, Andrew and I were trading sales secrets and tips from how to organize your sales organization to how to structure your comp plan. But the biggest take away from our conversation was how to determine whether or not your rep has the intrinsic qualities and skill-sets needed to be successful in a lead generation role.


The True Role of a Content Marketing Leader

Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.

Jesse Noyes feature image

When B2B companies build their content marketing strategies around product-focused content, it reminds Kapost Senior Director of Content Marketing Jesse Noyes of that guy or girl who asks someone to marry them after one date. Rather than generating interest in actually pursuing things further, that approach tends to elicit a very different response: A mad dash to the closest exit.


2015 Challenges, Budgets, and Plans from 5,000 Marketers

The Salesforce Marketing Cloud’s annual State of Marketing report yields interesting insights along with a few surprises, painting a complex portrait of current marketing challenges and priorities.


Our friends at the Salesforce Marketing Cloud released their annual State of Marketing report last week, and it is officially amazing. In the fall of 2014, they surveyed thousands of marketers (more than 5,000 responses to be exact) all over the world. Most of the questions deal with top priorities for the coming year across all digital channels, and that includes budgets, metrics, and strategies supporting their goals.

We will be digging deeper into the report over the next couple of months, but for now I wanted to focus on the high-level overview of challenges, tools, and trends for marketers in 2015.


Me2B: The Next Generation of Customer Service Changes

OpenView Senior Advisor Bill Price, Amazon’s first VP of Global Customer Service, discusses his latest book, Your Customer Rules! Delivering the Me2B Experiences That Today’s Customers Demand, and sheds light on how customer service will continue to evolve over the next five years.

customer is king

Today’s tech companies are operating in the midst of a sea change. There has been a fundamental change in the relationship between businesses and their customers, with technology empowering the customer and tilting the balance of control. As a result of this power shift, customer demands have also changed and made many of the old ways of addressing customer needs obsolete. This has introduced a need for new best practices and technology to help address the customer demands of today and tomorrow.

Bill Price, CEO and founder of Driva Solutions, has dubbed this the “Me2B” era, and in his new book Your Customer Rules! Delivering the Me2B Experiences That Today’s Customers Demand, he explains what companies need to do to stay ahead of the curve.


5 Startup Hiring Lessons to Live By in 2015

Want to hire the best people this year? Pay attention to these five core lessons from a year in startup recruiting.

5 Startup Hiring Lessons to Live By in 2015

I’m not quite sure where last year went, to be quite honest. The holidays came and went as they always do, and we’ve had plenty of time to retrospect — to look back on the past year, to rehash success and failures, and to think about how we want to move forward in the year ahead. We’re already well into the New Year, and as you dive head first into your plans and goals, you’re also likely forming your hiring strategy for 2105. How are you going to make sure you bring the very best people on board?

Here are five startup hiring lessons I accumulated last year recruiting for OpenView’s portfolio companies. Put them to use and you’ll be well on your way to building out a high-impact team.


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The Critical Question Every Startup CEO Needs to Ask Themselves

As a startup leader, it’s not only your job to grow your company, but to grow your own skill set along with it.

 Startup CEO Coaching: Critical Questions

When you’re a first-time startup CEO, it can feel like everything is riding squarely on your shoulders. You’re expected to be strong and decisive, to instinctively know the right answer to every question, and to pull all of the right levers to fuel smart, efficient growth. In that context, being CEO can feel like one of the most challenging — and lonely — jobs in tech.

The good news: It doesn’t always need to be. When it comes down to it, most startup CEOs have a roster of advisors, mentors, coaches, and investors at their fingertips. And they can often leverage those people to help them answer one big question: What skills and capabilities do I need to develop to help this business scale efficiently?


4 Steps for SaaS Global Expansion

Marketing consultant Teresa Becker breaks down the big decision of going global, explaining the top things SaaS executives need to consider and how they can start planning now.

SaaS Global Expansion Planning

The idea of expanding outside North America is often very daunting for companies — as it should be. There are many external and internal forces to consider. Often, the most paralyzing thought is, “What if I miss something big?” or, “What if I make a bad decision related to where we expand or how?”