9 Ways to Prioritize Your Product Development

In the fast-paced world of software development, it’s prioritize or fail. Alex Adamopoulos, founder and CEO of Emergn, breaks down nine ways companies can gauge value and make difficult decisions about what to focus on first.


Prioritization is never easy. It often involves painful decisions and difficult trade-offs, and for early and expansion-stage companies, there is the added pressure of trying to accomplish a great deal with limited time and limited resources. In order to achieve growth, both of those crucial commodities need to be directed solely on the things that truly matter and are going to have maximum impact.


The Keys to Owning and Building Your Company Brand (Webinar Recap)

Branding expert Dorie Clark joins OpenView’s Morgan Burke to share their favorite brand ownership tactics and how to achieve non-marketer buy-in.

Brand Ownership Tactics: How to Get Buy-in | OpenView Labs

Your company brand isn’t just about the color of your logo — it starts with people! So why is it that we marketers are always hunting down our non-marketing peers to help promote an eBook, submit a blog for guest posting, or even just set up a G+ profile?

In this webinar recap, branding expert Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, joins OpenView’s Morgan Burke to discuss the significance of brand ownership and how to leverage your whole team to elevate your brand.


5 Secrets for Spectacular Email Prospecting Results

At its core, selling is about finding ways to stand out from your competitors. So how can you avoid looking like just another email marketer? Sales expert Kendra Lee has five tips to improve your email prospecting.

5 Email Prospecting Tactics for Spectacular Results

While technology, tools, and rapidly changing customer preferences have changed the way that businesses are reaching and engaging their prospects, selling has always boiled down to one thing — finding ways to stand out from the crowd.


10 of the Best Interview Questions Ever

When it comes to interviewing, if you want real answers you have to ask the right questions — the more unexpected, the better. Ten leading tech founders and CEOs share their favorite interview questions for picking out the best from the rest.

10 of the Best Interview Questions Ever

It’s no secret the impact great talent can have on driving your company to success. But when it comes to interviewing candidates, how do you really weed out the pretenders from the true contenders? Sure, you can go through the list of conventional interview questions — “Where do you see yourself in 5 years?” or “What are your strengths and weaknesses?” — but as these examples show, in order to truly find the perfect fit for your team, you’re going to have to dig a little deeper. And that means asking unexpected questions to get candidates off their scripts.


The Keys to Insight Selling: How to Make Your Message Stick

Want to make your messaging 20x stickier? Insight Demand CEO Michael Harris explains how to use the concepts behind Insight Selling to keep your product top of mind long after your call.

The Keys to Insight Selling: How to Make Your Message Stick

Today, customers are more informed than ever. They’ve visited your website, done their research, and already know the business benefits of your product (and your competitors’), often before you even speak with them. In order to set yourself apart and achieve customer buy-in, you can no longer rely solely on technical features or business benefits.

Instead, you need to start employing the keys to Insight Selling — appealing to both the rational and emotional sides of your customers in order to truly resonate and drive the sale home.


From Reactive to Proactive: Transforming Customer Support into Customer Success

What’s in a name? For cloud backup and recovery software company Intronis, quite a lot. Learn why a simple rebranding of the organization’s customer service function was the first step towards dramatically reducing churn and improving customer satisfaction.

One Company's Strategy to Transform Customer Support

Editor’s note: This is the first post in a new series featuring Intronis VP Partner Success Jasmine Lombardi on establishing and optimizing a Customer Success function.

In the second and third quarters of 2013, Rick Faulk, the CEO of Boston-based cloud backup and recovery company Intronis (an OpenView portfolio company) saw something in the company’s operating metrics that he didn’t like. The company’s churn — a critical measurement of business performance and a key factor in revenue forecasting — was much higher than Faulk and his management team wanted it to be.

So, Faulk set out to determine why that percentage was so high.


Your Problem Solving is Killing Your Growth

Leadership and growth strategy expert Kirk Dando shares three steps to transition from reactive problem solving to proactive problem predicting.

Stop Problem Solving and Start Problem Predicting | OpenView Labs

When leaders and managers look to hire good problem-solvers, they unknowingly destroy the future growth and success of their company.

Here’s why: Problem-solvers make companies work, problem-predictors make companies grow.