Does the fear of losing your company’s innovative spirit keep you up at night? Board of Innovation co-founder Philippe De Ridder shares the secrets to reversing your transition into a sluggish corporate giant.
After launching a product, startups often ask themselves, "What next?" — and before they know it they've created a monster. Andrew Chen explains why you should stop overwhelming your product with shallow features and start highlighting its core value.
Brant Cooper and Patrick Vlaskovits
Don’t bother trying to be all things to all people. Instead, nail your niche for your go to market strategy.
You’re not going to walk down the street and see too many t-shirts that say “Go Small or Go Home.” While that exact notion seems to fly in the face of our competitive nature, it’s the perfect bit of advice for entrepreneurs, according to Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller, The Lean Entrepreneur. In fact, keeping your business tightly focused on one niche is the best go to market strategy.
Navigating the transition into a company as a new CEO is tricky, but CEO of Spredfast Rod Favaron has some ideas on how to make it as smooth as possible.
Coming into a company as a new CEO, no matter how well established, is a delicate scenario. While every situation is slightly different, Rod Favaron reflects on his transition into the CEO role at Spredfast and offers some tips from his experience.
In this quick guide you’ll discover the six key performance indicators (KPIs) you need to monitor to analyze your SaaS company’s performance and track your growth — without drowning the business in useless data.
For many SaaS company founders and execs it’s understandably easy to get obsessed with tracking performance. It certainly doesn’t help that there is no lack of data to sift through
Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms — customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV), lifetime value (LTV), just to name a few. At its worst it can be like searching for clear answers in a bowl of alphabet soup.
An in-house recruiting team can help save you time and money, but is your company ready to develop its own “talent factory?”
For growing tech companies, finding the best talent to join new or rapidly expanding teams is both a top priority and a significant challenge. After all, making the right hire at this point can mean the difference between launching the company forward or setting it two steps back.
Say goodbye to the days of sustainable competitive advantage. Strategy expert Rita Gunther McGrath explains why competitive advantages have fallen victim to shorter and shorter shelf lives, and why you need to embrace a transient competitive strategy instead.
For years, entrepreneurs who founded — or were planning to found — a business have heard a common refrain: Every business strategy must work toward developing a sustainable competitive advantage.
Marketing strategist David Meerman Scott shares his favorite example of newsjacking in action, revealing how you can turn breaking news about your competitors into new possibilities for your business.
Today’s marketers are looking to get their company’s name in front of prospects and customers any way they can. They tirelessly tinker with keywords, they obsess over content strategy, they practically live on social media.
But now the best marketers are even finding ways to rip coverage straight from the headlines.
A handshake is just the beginning. The conversation shouldn’t end once a new customer comes on board — unless you want to see that same customer sign with a competitor down the line. Learn the benefits of relationship marketing by looking beyond the transaction to focus on customer retention and satisfaction.
Marketing and sales work in tandem to pinpoint buyer personas, fill the funnel, and turn those prospects into purchasers. But once a customer signs the dotted line, marketing typically exits the picture and lets the production and support teams take over. In some cases, it can feel like all that time spent building ties to multiple individuals within a prospect organization then just goes to waste.
Twitter. Pinterest. Facebook. Blogging. LinkedIn. Which of those social media channels should you be most active on if you want the best branding results?
While many big consumer brands participate in all of the social media channels imaginable, that’s not always a realistic (or smart) strategy for time-strapped individual executives and business leaders who are trying to develop their personal brands.
For most SaaS companies, offering free trials and freemium plans is a no-brainer. But according to one SaaS entrepreneur, going in the opposite direction might actually do more for your bottom line.
In most SaaS circles, conventional wisdom suggests that in order to have any hope at rapid growth, SaaS businesses must offer freemium plans and free trials that entice prospective customers to give a product a try before they actually decide to pay for it.