3 New Tools That Will Change Recruiting in 2015

Shedding light on three game-changing tools set to make an immediate impact on the recruiting industry in 2015.

3 Game-Changing Recruiting Tools for 2015 | OpenView Labs

As the year comes to a close it’s time for many of us in the tech industry to look ahead to 2015 and determine how we need to adapt and improve to build on this year’s success and avoid getting left behind by the latest trends. For entrepreneurs and hiring managers, one of your big focal points next year will likely be on building out your team. In that regard, it’s already shaping up to be a very exciting year. That’s because we are in the midst of a major technology shift within the recruiting industry, and it’s going to change the way you identify and hire top candidates.


3 Steps Mozilla Took to Achieve Recruiting Excellence

Learn how Mozilla scaled their recruiting function and transformed itself into an efficient hiring machine.

How Mozilla Scaled Recruiting | OpenView Labs

When Mathew Caldwell first joined Mozilla in August 2012 as Director, Global Talent Acquisition, he was faced with a big challenge. While he had the benefit of working for a company with global brand recognition, the actual recruiting resources he had available to him were weak. Searches were ad hoc and unstructured. Recruiters were getting crushed by excessive workloads. There was a distinct lack of alignment and formalized process in place.

How did Caldwell and his team turn it around? I was lucky enough to attend a session at LinkedIn’s Talent Connect Conference in October in which he shared the steps they took to ramp up Mozilla’s talent acquisition strategy and achieve recruiting excellence.


From Cold Start to $168 Million Exit: 3-Step Playbook for Building a Marketing Machine

Taking a SaaS marketing organization from scratch to full productivity isn’t easy. Former PowerReviews CMO Nadim Hossain shares the game plan that turned the company into a high lead velocity marketing machine.

Nadim Hossain image 2

When Nadim Hossain joined PowerReviews in March of 2011, the consumer engagement company had already inked hundreds of customers (including a handful of well-known brands, like Skechers and Staples) and raised more than $25 million in funding from Menlo Ventures and Draper Richards. What PowerReviews lacked, however, was any sort of true marketing organization.


How to Crush Your Quota in 2015: AMA with Sales Expert Jeff Hoffman

Want to win that stalled deal? Have a tire-kicker you want to ditch for a power-player? Want to meet and exceed quota in Q4 and have a big fat pipeline for 2015? Sales expert Jeff Hoffman has the answers to your questions.

Jeff Hoffman Ask Me Anything Webinar | OpenView Labs 

It’s time for a reality check — it’s the end of Q4 and 2015 is right around the corner. Everyone, from lead generation reps to account executives — not to mention managers and VPs — is making a mad dash to the finish line for the end of the year. And those who are smart are trying to determine how to jump-start their pipeline for 2015.

Regardless of your title and role, the question remains: What are you going to start doing now to not only meet, but exceed your quota in the coming days, weeks, and months?

If you’re unsure and have questions, sales expert Jeff Hoffman has answers.


5-Step Game Plan for Scaling Your Startup Marketing Team

At a startup, you need to be able to adapt and accelerate at a moment’s notice. When it comes time to step on the gas will you be ready?

Jeff Whatcott on Scaling a Startup Marketing Team | OpenView Labs

HatchLearn CEO and co-founder Jeff Whatcott shares the keys to building the team you need to dominate the market.

Scaling a marketing team is hard. Jeff Whatcott should know. Over the course of his career, he’s run the gamut — from building out the marketing team at Acquia during its pre-series A startup days to leading the worldwide marketing functions at Brightcove as the public B2B software company’s CMO.


10 Rules for Being a VP of Marketing at a Startup

From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech.

10 Commandments for Being VP of Marketing at a Startup

Brendon Cassidy, now VP Sales at Talkdesk and former VP of Sales during the amazing growth of EchoSign from $1M ARR to $50M ARR and acquisition by Adobe, recently posted his 10 Rules to Being a VP of Sales in a Startup. The rules are spot-on for veteran and aspiring sales leaders considering a role in a startup. They also made me consider rules for the key startup role that I’m more familiar with — the VP of Marketing.


One Item on Every Successful Executive’s End-of-Year List

As the year comes to a close, the most critical thing you can do is step away from day-to-day tasks and take high-level stock of your company’s recent performance, current priorities, and future goals.

Quarterly Operating Review Prep Materials | OpenView Labs

Why End-of-Quarter Reviews Are So Essential for Driving Intelligent Growth

By this point in the year, that annual goal planning meeting you attended back in January probably feels like a lifetime ago. Between now and then you and the rest of the management team likely got caught up in the day-to-day execution of the business — putting out fires, jumping on new opportunities, reacting to changes in the market, your customers, your competition, etc. If you didn’t take the time to periodically reconvene and review your goals at a high level then you may now find yourself in a completely different place from where you initially planned and hoped when you originally set your goals.

That’s why establishing a quarterly operating review process — sitting down every 90 days to discuss your goals, review your progress, reassess priorities, and adjust your plan for moving forward — is so critical.


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12 Rules to Mastering the Art of Co-Marketing

Marketing executive and advisor Dan Slagen shares the lessons he’s learned creating the powerful partner relationships behind the marketing success at HubSpot, Nanigans, Wayfair, and HourlyNerd.

Dan Slagen on Mastering the Art of Co-Marketing | OpenView Labs

Co-marketing is the art of going to market with a partner. Getting it right can be tricky, but it’s a highly effective strategy that is especially well suited to nimble startups with minimal marketing budgets. Dan Slagen, CMO and advisor, has made co-marketing an important component of scaling marketing teams at HubSpot, Nanigans, Wayfair, HourlyNerd, and Rock Coast Media.