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Building Your Sales Funnel: How to Create an Outbound Prospecting Machine

Face it –without new customers, your company can’t grow.

But while startup and expansion stage organizations are always on the lookout for new business, attracting qualified prospects is often easier said than done. The answer is to develop a highly-functional outbound lead qualification process, also known as outbound prospecting.

How Outbound Prospecting Strategy Benefits You

  • Generate qualified prospects in critical target segments
  • Reduce the cost of acquiring new customers
  • Better understand their targets’ pain points, roles and buying processes
  • Adjust sales processes to better align with customer needs

What You Will Learn

This free eBook features insights from top sales strategists like Dave Kahle and Colleen Francis to help put your outbound prospecting team on the path to rapid growth including:

  • Tips for developing a customized outbound prospecting strategy
  • Key ingredients to successful outbound calling from thought leader Trish Bertuzzi
  • Details on the best metrics for tracking your prospecting efforts
  • Additional quick guides for hiring and onboarding lead qualification managers and business development representatives

It’s not just about acquiring customers; it’s about acquiring the right kinds of customers at the right cost. It’s also about doing so methodically, regularly and reliably. That’s where the challenge comes in, and this alone can make or break a company.

Dave Kahle, President, The DaCo Corporation