Sales

Why Steve Jobs Captivates Audiences

October 10, 2010

Steve Jobs is often envied for his presentation skills.

While you may not be able to channel Jobs’ coolness or cult hero status, you can learn to present like him. First, it’s important to create a good foundation for your copycat skills. Jobs is a man of few words and mannerisms. His style is understated to the point of being absent, but you still notice and recognize it as such. Regardless of all of this, Jobs is considered to be a premier speaker and motivator. He captures audiences with ease and doesn’t relent. Here’s how he does it:

One key technique the Apple CEO uses is theme-setting. Immediately from the outset, he lets you know why you should listen and what you’ll be hearing.

Outline the topics you’ll be covering in your speeches. This way, everybody is aware of the expectations and objectives.

Anybody can present a speech. But being the best in this regard is something you can learn from Jobs. Watch the full video for more information on this topic.