Why spelling mistakes really do matter….

February 11, 2010

On the train ride into the office, I occasionally read a free local newspaper to pass the time. I found a very interesting article discussing the importance of avoiding spelling errors.

The article can be found here
http://www.metro.us/us/article/2010/02/08/03/1703-82/index.xml

This has been a thorn to me recently. I read some great content or a well thought email and somewhere in it I am brought to a spelling error that makes me question my original thoughts about the material.Read the article…I think you will understand my dilemma.

When working with our expansion stage companies management teams giving sales and marketing support we often discuss this problem. The fact is that most of us work in a high paced, quick delivery environment, just take an extra minute to make sure your great content is not tainted by careless errors.

That said, I hope I spelled everything correctly in this blog!!

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.