What is an expansion stage company?

March 23, 2010

Key Facts:

1. Expansion stage software companies are companies who have a fully developed product/solution and are gaining traction within their market.

2. The product is clearly differentiated from its competitors whether it be functionality, vision or business model.

3. The business focused on products with 40% or less revenue coming from services, implementations or customization.

4. From a revenue standpoint, we look for expansion stage companies to be generating between $500k – $5M per quarter and growing well.

There are a few reasons that we focus on companies in this stage, the main reason being OpenView Labs. This operational support arm of OpenView is very experienced in helping companies grow the most effectively and efficiently through their growth stage by providing an extensive range of high impact value-add services. Some of these services include lead generation support, recruiting support, ideas on different business growth strategies, sales and marketing support, product and development help, financial consulting services as well as providing thoughts and help on the company exit strategy.
 

Market Research and Competitive Intelligence

Jillian Mirandi works in Market Research and Competitive Intelligence at <a href="http://www.netsuite.com/">NetSuite</a>. She was previously a research analyst here at OpenView.