What Does it Really Mean to Be a Customer-Centric Organization?

So, your company has good customer service. But does that really mean you’ve built a customer-centric organization?

Today, nearly every B2B technology business seems to suggest that it’s a customer centric organization — a company that’s wholly committed to providing a fantastic user experience and phenomenal customer service. And while that’s nice PR fodder, how many companies actually live up to that self-appointed designation? And what does building a “customer centric organization” really mean?

In this video, AtTask CTO Ted Hoy describes the steps that his project management solution company’s taken to truly become customer centric. From weaving the customer’s needs, wants, and pain points into every team member’s day-to-day activities, to building a corporate culture that’s fiercely committed to being courageous, accountable, and transparent, Hoy says being “customer centric” isn’t a mission statement at AtTAsk. It’s a way of life.

More Advice from Ted

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Photo by: 10ch