Understanding Your Keywords

Devon-McDonald by

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee blogger.

In order for your blog to be successful, you must use the target keywords that your blogging administrator has assigned to your blogging team in EVERY post — at least 3 targeted keywords, multiple times. The more keyword-dense your blog is, the more visitors you will have coming to your blog who were searching on the specific words/topics that you wrote about. Make sure to use one (or more) of your targeted keywords in your blog’s title and in the first sentence of your post as well.

Your blogging administrator has put a lot of time and energy into finding the best possible keywords for your program.

Each targeted keyword that was ultimately chosen was based on these three factors:

  • Relevance. How much does this keyword have to do with your business? Can you imagine your target persona searching for this exact word or phrase on a search engine?
  • Popularity. How often is this keyword being searched for? The more searches daily/weekly/monthly, the better!
  • Competition. Using tools like Google Ad-words and a general Google search, you should be able to determine how competitive a keyword is. The more competitive it is, the worse the chance that your business will be able to win that search result (i.e., get on the first page), particularly because your blog is just starting off

Next week I’ll share blogging do’s and don’ts.

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