The Objectives of User Testing in Product Discovery
July 14, 2011
“I argue that a user test is probably the single most important thing a product owner does in their job,” says Marty Cagan.
Cagan, a Managing Partner with Silicon Valley Product Group, says that the objective of the user test is to answer two important questions:
1. Can users figure out how to use the product?
2. Would they actually want to use the product — and if not, why not?
To learn more about the role of the user testing process in product discovery, view the full video.