Tech Companies: Why You Need APIs

Web interactions aren’t bound by the same limitations that once made web browsing predictable.

Mobile web has melded with traditional and the idea of a typical browsing experience is an outdated notion. Today, the potential that APIs (application programming interface) have in this environment is immense. As explained by Oren Michels, CEO of Mashery, APIs offer a flexible means to get content in front of your visitors — wherever they are.

It’s a proactive solution to a problem that requires foresight. The innate flexibility of API development also lends itself well to ever-changing web environments (and customers). For more on APIs and their value to businesses, watch the video from OpenView Labs featuring Michels.