Operations has long been a forgotten persona. But not anymore. Without ops, data doesn’t see daylight, leads aren’t routed, accounts aren’t scored, CRM and marketing automation databases decay. There are more than 60,000 open operations positions and it’s time we start shinning a light on the importance of these roles.
To give you greater insight into just how important and underserved the ops role is – across sales, marketing and general business – LinkedIn and InsightSquared teamed up to bring you the ‘Ops Leviathan” – an infographic that compares the basic characteristics of sales, marketing and business operations roles based on original research supplied by the LinkedIn team. Check out the infographic below!