Show Candidates Your Company Before They Apply

July 25, 2011

Want top candidates to get excited about joining your company? Show them what they have to look forward to about working there!

One of the top trends I have seen on Jobs/Careers sites in the past year are videos.  These are often short videos (1-3min) that allow candidates to see a company’s office, meet some of its employees, and learn what gets them up in the morning.  This way, before candidates apply to open positions, they will have a much better idea of whether your company culture is one in which they will thrive.

The major advantage of videos is that you are able to share your company’s mission, vision, and values with passionate candidates that cannot be fully communicated in a text format.  When candidates who watch these videos enter your recruiting process, they should have more knowledge about firm culture and better understand your employee value proposition from the get-go.

For some examples of these videos, check out the following from the Google (below) and Adobe career sites. OpenView is now putting together a “60 Seconds at OpenView” video about what it is like to work here and, I challenge you to do the same for your company!

If you have already created such a video, or if you create one at some point down the line, please share your results.  Check out my previous post for more ideas on what to consider when renovating your Careers page.

VP, Human Capital

<strong>Diana Martz</strong> is Vice President, Human Capital at<a href="http://www.ta.com/">TA Associates</a>. She was previously the Director of Talent at OpenView.