Setting SaaS Priorities: Establishing a Clear Line-of-Sight to Revenue

Unlike product-based businesses, it can be difficult to track the impact that every activity or investment has on a SaaS company’s bottom line. So, how can you do it?

In SaaS companies, many of the things that a business invests in are features and functions that are designed to improve the experience of an existing user base and reduce customer churn. Deciding which of those investments will produce the most optimal results and then prioritizing those investments, however, can be a significant challenge.

The Key to Setting SaaS Priorities

The secret, explains AtTask CTO Ted Hoy, is to create a process that allows you to track the end-to-end impact of specific investments in your infrastructure. In other words, if you spend “X” on building new features or product enhancements, you should be able to establish a clear line-of-sight to tell exactly how the initiative will impact customer adoption, renewals, and, ultimately, revenue. That’s not always easy to do, Hoy admits. But in the video below, he explains how AtTask, a leading project management SaaS solution, has been able to accomplish it.

Photo by : Brongaeh

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