No matter how high your ad budget or innovative your latest marketing effort may be, it won’t amount to anything if your product can’t stand up to the competition. You could get away with that in the past, says Dan Formosa in this post at Co. Create. But now people will tear you apart before you can even say the words “product marketing” if your product can’t hack it.
It’s the blessing and the curse of the Internet, explains Formosa. Since people have the ability to communicate the positives and negatives about your product instantly, the scales have tipped away from your product marketing and back to your actual product.
Photo by: Lori L. Stalteri