On Engagement!

Scott Maxwell

March 29, 2010

One of the great things about content management marketing is that companies are more and more offering great content for free without the hassles of signing up on their websites. One of the great things about Junta42 is that they are execute a content management marketing strategy ON content management marketing. They are great to watch (and copy!) and they have some great content on content marketing (including influence marketing and social media marketing, two currently hot growth strategies).

Junta42 did it again this week with a great white paper on engagement, including understanding it, measuring it, and achieving it! Get a copy with two clicks of the mouse here! If you download it, grow, get to the expansion stage, and are looking for venture funding, don’t forget about me!

Founder & Partner

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.