Labcast: Practical Content Marketing: Working Lessons and Real World Tips

Sure, content marketing is great in theory, but how do you develop a program that actually works in the real world?

In this week’s Labcast, OpenView Managing Editor Jonathan Crowe takes listeners inside OpenView’s content factory to explain what it really takes to get a content marketing strategy up and running smoothly.
From the secret to producing large amounts of content with minimal staff to the most important elements every piece of content absolutely must have, Jonathan identifies the keys to solving the most common content marketing problems, and lays out a workable plan to help companies hit the ground running and start seeing results.
Listen in for practical content marketing tips and lessons the OpenView team has learned first hand:
Labcast 106_ Jonathan Crowe Explains Content Marketing at OpenView Labs
Note: A transcript of this podcast will be uploaded soon.
At OpenView, we try our best to determine the best approaches our portfolio teams and other tech companies can utilize to grow their businesses. We put a major emphasis on content marketing and would really appreciate you sharing your thoughts, feedback, and any lessons you’ve learned via your own content marketing efforts, especially regarding the following:

• How important do you feel content marketing is to your overall go-to-market success?
• What are the biggest content marketing challenges you have faced or are currently facing?
• What have been some of your biggest success stories?
• What do you attribute those successes to?