Keeping Your Startup Lean through Customer Discovery

Most of the investment costs of a startup are tethered to the initial stages of the venture.

By reducing the amount of time that’s spent during the beginning phases, the investment cost of a startup can be greatly reduced. Not only that, but you will be able to expedite the development process separating you from the first iteration of your product. Common knowledge dictates that the less time is spent in development, the more time is available to test your product with customers. If you can’t demo, you have strayed from the optimal business growth strategies for your startup.

Customer discovery is vital in facilitating this crucial changeover from development to demoing. Once a workable product is created, according to agile development methods, it’s time to move it through the revision process. This is simply in the best interest of your business development strategies – time is money.

After you’ve refined your product and gained a better understanding of what your customer expectations are, you will have efficiently improved your product positioning without wasting any time. For more information on this subject, watch the video featuring Ash Muraya.