Marketing

Are You Sure You’re Ready to Implement Marketing Automation?

Brian Carroll

February 15, 2013

B2B marketing strategist Brian Carroll sheds light on 3 things you need to understand before you can even hope to successfully implement marketing automation.



“Automation” can be music to any company’s ears. It incites dreams of work getting done while employees are free to focus their efforts elsewhere. But as B2B marketing expert Brian Carroll of MECLABS explains, if you take a mess and you automate it, you end up with an automated mess.
For marketing automation to be a success, you need to have a refined process established, the right people assigned to the project, and the appropriate technology in place. So before you launch into a project that won’t yield any results, watch the video to discover whether you’re truly at a stage where it makes sense to implement marketing automation.

Executive Director

<strong>Brian Carroll</strong> is a Marketing Keynote Speaker, Lead Generation Consultant and the executive director of revenue optimization and applied research for sales and marketing research consultancy <a href="http://www.meclabs.com/">MECLABS</a>, and the CEO of InTouch, part of MECLABS Sciences Groups (Marketing Experiments, MarketingSherpa, and InTouch). He is also the author of the bestselling <a href="http://www.amazon.com/Lead-Generation-Complex-Sale-Quantity/dp/0071458972">Lead Generation for the Complex Sale</a>