Customer Success

Internal Motivation and its Tangible Impact on Sales

April 14, 2011

Motivation can serve as a vehicle to achieve results, but when its absent, it shows, too.

Motivated salespeople almost always outperform their unmotivated counterparts. It’s only natural; they simply outwork their competition. And so motivation is a very desirable trait in a salesperson. It’s a competitive advantage when it comes to the sales process. While talent and intelligence are desirable qualities as well, it is motivation that will aid in the application of those talents. Imagine a Ferrari with no tires. It has a lot of potential, sure, but without those tires, it can’t get any traction.

And when you’re discussing internal drive, realize that it can take many shapes. The most basic one is the pursuit of money. Then you have hobbies, civic obligations and others. Regardless of what the motivation is, it can act as a catalyst for achievements and success.

Finding a salesperson with a motivation is like striking oil. Their talents and other qualities are important, but none as important as internal drive. For more information on this subject, watch the video featuring Tom Cates.