The next evolution of software go-to-market is product led growth (PLG). PLG all-stars like Slack, Dropbox and Datadog all leverage PLG to scale their businesses. They forgo spending large sums of money on sales and marketing, but rather utilize their product to acquire, convert and expand customers.
As investors, we know there are varying levels of PLG maturity in the market. In order to give you insight into the current state of PLG, OpenView surveyed more than 350 SaaS leaders to assess their PLG maturity.
Curious to learn more? Check out this link or click below to gain a deeper understanding of how companies are already leveraging PLG strategies and where the greatest outstanding opportunities remain.