It’s true that your current best customers beget the next generation of your best customers. While you’re plenty happy with all the new users you gain from customer referrals, it sure would be nice if the offspring were produced at a rabbit-like pace. Well, the process doesn’t have to be as organic as you might think, as David Mitzenmacher explains in this post at Gainsight.
There’s really on one thing you’ve got to do in order to get your existing customers to recruit their friends, says Mitzenmacher. And oddly, almost no one out there is doing it. Discover the key to customer referrals by clicking through.
Image by Bryan Burke