How to Set up an Influencer Marketing Strategy

 

Editor’s note: This post is a part of a series that was created to help you define and build the practice of influencer marketing into your company. This series will walk you through the process, necessary roles, and best practices to get started with influencer marketing quickly and effectively.

You can also download a the complete series in the form of our free eBook, The Value of Influence: The Ultimate Guide to Influencer Marketing.

As with any practice that requires resources and coordination across the company, influencer marketing requires time, planning, and coordination in order to be executed successfully.

It also requires the CEO and executive team to:

• Buy-in to the long-term value of the effort as a marketing initiative
• Assign a senior sponsor
• Approve the budget to put the necessary resources in place
• Develop long-term goals for the program
• Approve the target influencer list
• Commit to participating in interviews and other activities that will transpire as a result of the influencer marketing program
• Participate in quarterly retrospective meetings to continually monitor the program.

Next week, I’ll post the necessary roles for influencer marketing.