Marketing

How to Get Started with Keyword Generation

April 4, 2011

This series describes how to identify the best keywords to help your target customers find your company online. The keywords can be used to optimize your online content (e.g., your corporate website, landing pages, blogs, social media status updates) and other online channels. The more you use your target keywords throughout your online content, the easier it will be for your target customers to find you and the more relevant you will become in their minds. The ultimate benefit will be increased relevant traffic to your website.

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Taking the Steps to Get Started with Keyword Generation

Your company can initiate a keyword generation project immediately if you put the proper focus on the effort. This serires contains high-level process guides and checklists that will help the people in each role perform their activities relatively quickly.

  • Checklist for the Project Sponsor
  • Quickstart Guide for the Project Sponsor
  • Checklist for the Keyword Researcher
  • Quickstart Guide for the Project Sponsor
  • Checklist for the Online Content Manager

We also provide a number of templates and sample questionnaires to be used during the research and analysis phases. They are:

  • Sample Primary Research Questionnaire — Use this spreadsheet to record data collected during interviews, material reviews, and database mining.

 

  • Sample Keyword Research Output Spreadsheet Template — Use this template to record detailed information about keywords, including their sources.

 

  • Keyword-Driven Website Content Analysis Framework — A guide that shows you how to analyze website content to discover keywords.

FURTHER INFORMATION

http://www.wordtracker.com/academy/keyword-research-guide

http://www.copyblogger.com/keyword-research/

http://searchengineland.com/navigating-keyword-strategy-in-b2b-seo-11116

http://ask.enquiro.com/2009/b2b-keyword-research-when-youre-in-a-niche-marketindustry/

http://web.splashmedia.com/2010/05/b2b-keyword-research/

http://www.aimclearblog.com/2010/03/26/jumping-through-hoops-enterprise-level-seo-success-tips/

Prioritization Schemes

http://www.maverickwebcreations.com/2009/07/25/keyword-effectiveness-index-kei-google-keyword-data.html

http://teamaltman.com/2010/09/additional-prioritization-variables-to-consider/

http://www.astraconsultants.com/keyword-selection.htm

http://www.clicktrue.biz/blog/search-engine-marketing/how-do-i-prioritise-keywords-for-my-search-campaign/

http://www.seomoz.org/ugc/determining-keyword-value-a-recipe-for-prioritizing-page-optimizations

http://lyrishq.lyris.com/index.php/SEO/SEM/Generating-Keywords-from-the-Inside-Out.html

http://www.seositecheckup.com/articles/66

Video

http://www.youtube.com/watch?v=4htCpEw85vs

Stay tuned for more information on finding the best keywords for your target audience.  Next week I will share a quick checklist to help the project sponsor get started.

Chief Business Officer at UserTesting

Tien Anh joined UserTesting in 2015 after extensive financial and strategic experiences at OpenView, where he was an investor and advisor to a global portfolio of fast-growing enterprise SaaS companies. Until 2021, he led the Finance, IT, and Business Intelligence team as CFO of UserTesting. He currently leads initiatives for long term growth investments as Chief Business Officer at UserTesting.