How to Achieve Sales and Marketing Integration

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Why it’s time to relinquish old models and help your company’s bottom line by embracing sales and marketing integration.

In today’s complex market, it takes a team effort to nurture a customer through the buying process.

Thinking of your sales and marketing teams as opposing tennis players, volleying the ball back and forth to each other, no longer works, according to Dave Brock of Partners in EXCELLENCE. It’s time to bring about sales and marketing integration and get everyone on the same team.

Brock explains that your sales and marketing groups should act more like a basketball team, with set roles and plays, but also with the flexibility to adapt when the circumstances demand. But above all else, everyone on your team should be working towards the same goal of bringing a customer along through the sales process. Watch the video to learn more.