How Content and Social Media Have Changed Sales

As any inbound marketer will tell you, content and social media has begun to have a huge affect on a company’s sales process?

According to Mark Roberge, VP of sales at HubSpot, a sales 2.0 strategy can’t afford to overlook the value-add capabilities of content and social media. Social media and content isn’t about pushing a pitch out to customers, says Roberge. Now, the goal should be to engage customers in conversation and genuinely contribute to that discussion.

After years of beating customers over the head with messages, today’s environment requires a more tactful approach. Understanding your audience is only part of the equation. You must also make sure that your audience is listening. For more on how content and social made have irreversibly changed sales, watch the full video from OpenView Labs.