Handling Sales Funnel Management in the Internet Age

Before the advent of the Internet, the typical approach to sales funnel management was drastically different than it is today.

One of the key ways in which the dynamics of sales funnel management were changed deals with lead research. Few, if any prospects, can’t be tracked down on the Internet. Their contact information is readily available for salespeople. But now, more barriers have been instituted to keep decision makers and sales representative separate.

To overcome this, the sales process has changed. While the data is still valuable, it’s now being used in different ways. Metrics are more frequently used to monitor how sales representatives are doing. The technology trends have made it so automation is more prevalent than ever.

The process  of sales funnel management is changing. Sales representatives certainly have many more advantages than they did before the internet, but this has also increased competition. For more information on handling sales funnel management in the Internet Age, watch the video featuring David Fitzgerald.