Fleshing Out Your Competitive Advantage

Few things are as coveted as the proverbial competitive advantage.

What does having a competitive advantage imply? The most obvious is that, within your market segment, you’re able to offer something that your competition can’t. You can make your own example here, but a great one would be having the latest technology as a cell phone carrier. By having the latest technology exclusively, you’re icing out your competitors.

And that is essentially all you need – sans the ability to capitalize on your competitive advantage – to generate revenue and advance your company. A competitive advantage can also contribute to employee retention. If you don’t want your staff running to the other guys, you should give them reason not to.

For all of the wonders that typify having a competitive advantage, it’s still very difficult to create, but still very much possible. Watch the full video featuring Susan and Janie for more information.