Marketing

How to Find and Motivate Your Buyers, Part 10

November 3, 2010

Finding channels alone isn’t enough. You need to give them a reason to push your products.

During OpenView’s Market Segmentation forum in March, advisors like Luke Hohmann discussed topics relating to a number of channel-related issues. In this particular video, the speaker focuses on discovering channel paths. And the second part of this process – motivating those channels – is also examined in close detail.

As a company, when you’ve found the perfect channels to do your bidding, you’ll need to act on the partnerships. You need to determine the path that your channel is going on and how that intertwines with your greater plan.

If you can convey to your channel partner that a symbiotic relationship will drive profits for both companies, you’ll be able to easily form an alliance. Watch the full video for more information on this topic.

Chief Business Officer at UserTesting

Tien Anh joined UserTesting in 2015 after extensive financial and strategic experiences at OpenView, where he was an investor and advisor to a global portfolio of fast-growing enterprise SaaS companies. Until 2021, he led the Finance, IT, and Business Intelligence team as CFO of UserTesting. He currently leads initiatives for long term growth investments as Chief Business Officer at UserTesting.