Do Better Customer Surveys with SurveyBuilder.com

October 31, 2011

I have written many times about the importance of customer and market research. It helps to not only define the right target segment for your business, but also better understand the buyer personas and identify the key product requirements that truly add a lot of value for the customers.

Yes, at the expansion stage, because of resource constraints, most companies do not have a dedicated team of analysts who monitor market trends and customers feedback, and analyze competitive intelligence. This is understandable, because traditionally, market research require substantial investments of time and resources to be well done.

Last year, I wrote about a few new tools that help product managers access their end customers for product testing at minimal costs. There is now an even better, more polished and versatile tool for customer surveying, recently launched by our portfolio company uSamp: SurveyBuilder.com.

The biggest pain points of market researchers have always been either clunky survey development tools that were built for the 1980s, or the lack of direct access to good, qualified respondents. Thus, many times, companies have to be satisfied with suboptimal market research data quality or are forced to outsource this key function to an external consultancy.

SurveyBuilder’s premise is simple but powerful: it combines an intuitive, easy-to-use survey development platform that owes nothing to the “dinosaurs” with self-service, unlimited access to a high-quality online panel. This makes online survey research extremely easy, seamless and available to those who need it the most: marketers or product managers who want to learn about their customers or test new product concepts.

At OpenView Labs, we carry out a fair amount of market research, both online and offline, and we also regularly do competitive research and customer service assessments, all of which require survey development and execution. In our experience, SurveyBuilder is definitely among the most efficient of the survey developments tools available in the market. It is clearly designed with the right user persona in mind: the busy, harried marketers or product managers who have no time to explore complicated survey scripting tools but are unsatisfied with the bare bones interface and limitations of free survey tools like Zoomerang or SurveyMonkey.  Best of all, SurveyBuilder’s survey development functionality is also free for us

While that alone would be a sufficient reason to try it out, the access to uSamp’s massive database of 6.5 million people is a whole other ball game. With this functionality, researchers can easily build a set of respondents based on demographic characteristics such as age, employment, gender, and education, and then purchase any number of those directly through the website with a credit card. This means that the whole market research cycle can be done really easily and quickly within the uSamp SurveyBuilder.com platform, taking care of all the typical issues with market research and sample purchases in one fell stroke: (sample quality, integration with survey development platform, deduplication and fraud detection).

I highly recomemend SurveyBuilder.com  and look forward to trying out even more awesome market research offerings from uSamp in the future.

Best Survey Tool

Chief Business Officer at UserTesting

Tien Anh joined UserTesting in 2015 after extensive financial and strategic experiences at OpenView, where he was an investor and advisor to a global portfolio of fast-growing enterprise SaaS companies. Until 2021, he led the Finance, IT, and Business Intelligence team as CFO of UserTesting. He currently leads initiatives for long term growth investments as Chief Business Officer at UserTesting.