Customize your Approach to Keyword Generation

This series describes how to identify the best keywords to help your target customers find your company online. The keywords can be used to optimize your online content (e.g., your corporate website, landing pages, blogs, social media status updates) and other online channels. The more you use your target keywords throughout your online content, the easier it will be for your target customers to find you and the more relevant you will become in their minds. The ultimate benefit will be increased relevant traffic to your website.

Customize your Approach

You should launch your keyword generation project by following the basic framework of conducting research, analyzing data, and prioritizing keywords, but the scope and depth of the project will depend on the intended use of the output. Therefore, your keyword generation process should start off with a clear definition of the scope of the project.

Typical scoping factors for your project will be the desired number of keywords to be generated, and the number of products and market segments your content is aimed at. More often than not, we suggest generating a separate set of keywords for each product and market segment, as that will ensure that your keywords and content will be as focused as possible on the appropriate prospects, and hence bring about the best outcome for your online search marketing efforts.

Stay tuned for more information on finding the best keywords for your target audience.  Next week I will give you some information to help you determine the roles associated with keyword generation.