Oh, the smell of fallen leaves and the sights of holiday decorations in store fronts across America. It is autumn and that means the holidays are just around the corner. For content marketers it means crunch time for Q4 planning and execution. So how can you maintain your content promise and stick to your rhythm of releasing valuable content to your target audience?
Crowdsource Your Content!
Crowdsourcing content is all about getting a group of contributors to answer a series of questions about a certain topic. Crowdsource or roundtable style content is a really easy way to consistently satisfy your content development efforts and release content over the holidays (or any time of year, for that matter) without turning toward your busy coworkers or working overtime to ensure new blogs are released. Many posts in this style are broken up into a series that can span several days or weeks because you will ultimately post everyone’s answers to one question in each post.
In addition, crowdsourcing is a great way to marry your influencer marketing and content marketing strategies together seamlessly. By doing so you are working to build a better relationship with your target influencers and developing thought leadership content.
Lastly, crowdsourcing helps to set yourself up for success. At the end of the day, the people who participate in your crowdsourced content will be more willing to share it on social media so you may have to worry less about lags in traffic during the holiday season.
We have found this type of content to be wildly popular on OpenViewLabs.com, our content site. Here is a recent example of our roundtable with 5 different venture capitalists on the topic of pitching to VCs. The Content Marketing Institute is also known for pooling together content marketing experts around various topics in crowdsourced posts.
The process to crowdsourcing is really easy. Here are the steps:
- Identify a topic and series of questions (3-5 is an ideal number) you want your influencers and thought leaders to answer.
- Identify your target list of participants (5-10 is a great number).
- Choose your timelines for each post so you know when you need the content back.
- Reach out to your target list of influencers and ask them to participate (you may want to require all answers at once, or stagger your deadlines – your choice).
- Sit back, relax and wait for the answers to come in!
- Format the content, schedule the posts, and get back to eating your turkey dinner in peace!
Are you creating this type of content? What are your tips?