Customer Success

Creating Effective Buyer Personas

Brian Carroll

January 18, 2013

B2B sales and marketing expert Brian Carroll suggests two crucial things to focus on when establishing your buyer personas.


You never want to walk into a sale unprepared, so it’s always wise to have a strong grasp on who it is you’ll be selling to. Which is why it can be hugely valuable to create buyer personas for your typical customer.
In this video Brian Carroll of MECLABS breaks down the two key areas you’ll want to flesh out in your buyer personas. By looking at the companies, roles, obstacles, and habits of your buyers you’ll be better prepared for future sales, so watch the video to learn his tips.

Executive Director

<strong>Brian Carroll</strong> is a Marketing Keynote Speaker, Lead Generation Consultant and the executive director of revenue optimization and applied research for sales and marketing research consultancy <a href="http://www.meclabs.com/">MECLABS</a>, and the CEO of InTouch, part of MECLABS Sciences Groups (Marketing Experiments, MarketingSherpa, and InTouch). He is also the author of the bestselling <a href="http://www.amazon.com/Lead-Generation-Complex-Sale-Quantity/dp/0071458972">Lead Generation for the Complex Sale</a>