Want to Wow Your Customers? Build a Scalable Services Organization

Think SaaS buyers care about how or why your product works? Think again. As AtTask CTO Ted Hoy explains in this video, SaaS customers simply want a full-service solution that quickly — and easily — solves their biggest business problems. That’s why you should be hell-bent on building a scalable services organization.

When a homeowner goes out and buys a lawnmower, they typically have a very basic list of expectations for that product — it needs to start, work reliably, and perform the job it was designed to complete. When homeowners hire a lawn service, however, they have a very different list of expectations. Namely, they don’t care how or why that lawn service’s equipment works or how the lawn gets cut, they simply care that, when they get home, the job is done and their lawn looks great.

In the SaaS world, buyers have similar expectations to those of lawn service customers, AtTask CTO Ted Hoy explains in this video. They don’t care about how or why your product works — they just care that it gets the job done. As a result, Hoy explains, SaaS companies shouldn’t be viewing customers as individual transactions, they should be hell-bent on building a scalable services organization that leaves customers repeatedly wowed.

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Photo by: David Goehring