Brand Awareness Survey Invitation Examples

Over the last several weeks, I have written a series of blog entries on how to plan-out a brand awareness research project.  In this week’s post, I will share a couple brand awareness survey invitation examples to help you in designing an effective survey invitation.

 

Example 1:

Subject Line: (target respondent / target audience) Professionals Opinion Survey:  (Product / Service) 

Invitation Text:

Dear (insert name here),

 

In an effort to gain real-time insights on perceptions about (industry), (syndicated research company or organization) is conducting a research study with (target respondent / target audience).  As a (service type provider /product manufacturer) and/or business leader, your daily observations will prove very helpful with this research.

 

As a token of gratitude for participating in our research, we’re offering (incentive) to qualified participants who complete the (time commitment) questionnaire by (deadline).

 

To access the survey, simply click on the link below or cut and paste the entire URL into your browser.

(survey link)

 

Though the participation in the survey is optional and voluntary, we greatly appreciate your assistance and will keep all information you provide in strict confidence and will only use it for the purposes of this survey.

 

Thank you for your service to the (industry) community.

 

Sincerely,

(insert syndicated research company or organization signature)

 

Example 2:

Subject Line: Give Your Insights on (Industry) Market

Invitation Text:

Dear (insert name here),

 

With the continuously evolving technology of the (industry name) industry, (syndicated research company or organization) is reaching out to (target respondent / target audience) professionals to gain real-time insights on perceptions about (product / service) companies.

 

As a (service type provider /product manufacturer) and/or business leader, your daily observations will prove very helpful with this research.

 

As a token of our appreciation for participating in our research, we will provide qualified respondents with (incentive) for completing the (time commitment) questionnaire by (deadline).

 

To participate in this survey, simply click on the link below or cut and paste the URL into your browser.

(survey link)

 

Though the participation in the survey is optional and voluntary, we greatly appreciate your assistance and will keep all information you provide in strict confidence and will only use it for the purposes of this survey.

 

Thank you for your service to the (industry) community.

 

Sincerely,

(insert syndicated research company or organization signature)

 

Both of these brand awareness survey invitation examples exercise the tips offered in my previous post on brand awareness survey invitation tips.

Next week, I will explain how to use the mail merge functionality to send your survey invitation out to multiple target respondents at the same time.