Shreesha Ramdas is the CEO and co-founder of Strikedeck. Previously, Shreesha was the GM of the Marketing Cloud at CallidusCloud, Co-founder at LeadFormix (acquired by CallidusCloud) & OuterJoin, and General Manager at Yodlee.Prior to that, Shreesha led teams in Sales and Marketing at Catalytic Software, MW2 Consulting, and Tata. Shreesha advises several startups on marketing & growth hacking.
Every software vendor faces a serious pricing conundrum. Early on, in the hunt for initial logo customers, vendors tend to be very willing