Sara is an experienced marketing and communications executive with expertise in product marketing and demand generation. She is currently the Director of Marketing for IBM’s Watson Data Platform. Over the past 15 years, Sara has worked with some of the largest technology companies, fastest growing startups, and most influential nonprofits to launch interactive campaigns, introduce new products to market, increase customer retention, and exceed company goals. Prior to IBM, Sara worked with startups like Cloudant, Convio, and Cleantech Group. Sara completed her undergraduate and graduate degrees at Washington University in St. Louis. Outside of work, she is an active triathlete and volunteer with organ donation groups. She also serves on the Massachusetts General Hospital Patient and Family Advisory Council.
Editor’s Note: This is the seventh article in a 10 part series on how an elite athlete applies the lessons she’s learned from