Rachel Orston is CEO of UserIQ. She is a customer success pioneer who understands the hard work that begins after the initial sale ends. After years of leading customer success at one of the world's leading marketing automation platforms (and later scaling best practices across IBM's global SaaS portfolio), she is excited to lead a new movement focused on deepening customer engagement. UserIQ is fast-becoming the User Adoption Platform that enables SaaS companies to improve end-user adoption and onboarding to accelerate time-to-value.
I don’t need to convince anyone that, for SaaS companies, recurring revenue is a make or break, or that keeping customers for the