Kyle Lacy is VP of Marketing for OpenView. His team is responsible for building and leading marketing strategy around all things OpenView. Before joining OpenView, Kyle led the global content marketing team for ExactTarget (acquired by Salesforce for $2.7B) and the Salesforce Marketing Cloud. His team managed the creation of content in six countries worth over $15M in demand generation each quarter. He co-founded a marketing agency in 2006 where we wrote three books including Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies.
Editor’s Note: This is the second part of a two-part interview featuring Christoph Janz. In the first installment, Janz outlined a smart