Kathryn has more than 15 years of experience in banking technology and payments management, working with companies such as SAP and Citigroup. She is the Founder and CEO of Control, a leading transaction analytics and alerts platform for SaaS and Commerce businesses. Control was founded in 2014, and is backed by Vanedge Capital and BDC.
Editor’s Note: This post originally appeared on the Control blog here. Which is more valuable — a new customer or a repeat