Jonathan Crowe is Senior Content Manager at Barkly. He was previously the Managing Editor of OpenView Labs.
It may be currently all the rage, but what are we really talking about when we talk about “customer success”? For SaaS
It may be currently all the rage, but what are we really talking about when we talk about “customer success”? For SaaS
Earlier this year at the Weapons of Mass Distribution (WMD) Conference hosted by 500 Startups, HubSpot VP Growth Brian Balfour took the
Whether you’re starting from scratch or simply trying out a new tactic, channel, or approach, when you’re at a startup running
Is the secret key to 100% year-over-year growth making sure every single leader in your company, no matter what department, has some form
Leading expansion-stage B2B venture firm grows team in order to broaden its ability to discover, engage and deliver value to the world’s
B2B sales and marketing leaders flocked to Nashville to attend the 10th annual SiriusDecisions Summit this past week. With over 50 analyst
“Most websites don’t have a traffic problem…every website in the world has a conversion problem.” — Bryan Eisenberg (tweet
When companies consider investing in building and managing indirect sales channels, the hope is typically that aligning with the right
Many are looking for ways to help the people in Nepal who have been impacted by last weekend’s devastating earthquake. Pictures like
When Nicole Miller was hired by social media management startup Buffer last April, she remembers being tasked with focusing on one
If you’ve tried to build and manage a content marketing operation, you know how challenging all the moving parts and conflicting agendas
Editor’s note: The following is an excerpt from our new eBook The Complete Guide to Channel Sales & Marketing. The best channel
Tips for avoiding sales channel conflict, including pricing and compensation structures, lead registration systems, and assigning
What started as a bracket of 16 incredibly successful entrepreneurs is now down to one. Find out who took home the title of the most
Suddenly, it’s everywhere. Shooting to the top of Product Hunt, utterly dominating SXSW. Heck, even Jimmy Fallon is using it. But the
We started off with 16 resilient entrepreneurs who learned they had to fail hard before they could find success. Now we're down to the
What do a financial services chatting app, a “never-ending” online mulitplayer game, and a 24/7 livestream of a startup founder’s
In the tech world, you don’t actually get a prize for failing. What counts is how you bounce back. Make your picks in our March Madness
Your votes are in! See which nominees you selected as the best B2B marketing videos of the year.
It's award season, and to celebrate we're hosting our 3rd annual B2B Oscars, where you choose the best marketing, recruiting, and product
Looking for the next great management book to read, or wondering what you can learn from the wunderkind founder of Box? Check out our top
Traction co-author Justin Mares shares the framework behind some of the most successful customer acquisition approaches.
As SaaS expert and Storm Ventures Managing Director Jason Lemkin put it in his 2013 Sales Hacker Conference presentation, “70% of Saas
More and more tech companies are turning to the innovative use of video as backgrounds on their homepages. Is it the wave of the future or
13 of today's top marketers let loose on the tactics they wish would go bump and disappear in the night.
What is predictive lead scoring? Here's a quick, no-nonsense breakdown of what it is and why it's gaining so much traction in B2B.
Is it really possible for companies to apply lean concepts to brand development? Jeremiah Gardner and Brant Cooper not only think so, they
Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level.
Buyers are bombarded by more and more content every day. Learn how to rise above the noise (and make better use of your resources) by
Robert Mohns, Lead Strategist at iMarc, and Allison Boyajian, Marketing Coordinator at iMarc explain the most important components of
In this week's episode of the Founder's Corner, Tawheed Kader, founder and CEO of Sales Communications Platform ToutApp, shares the story
B2B marketing has a bad rap. It’s bland. It’s boring. It’s cold and impersonal. It’s more of the same and it’s easy to forget.
If Don Draper were still in the marketing game, he'd be trusting data more than his gut.
How one of the most dominant soccer dynasties in history laid the agile blueprint for how you should build and manage your team.
These days, if you want your content to stand out and get noticed you've got to offer new and engaging experiences. Rising above the flood
In the early days of your product, an explosion of users might seem like a faraway dream. But if you’re not preparing to scale even early
This Friday the 13th we're bringing you 13 cautionary tales of startup failures — promising tech companies that met untimely ends.
Entrepreneurs shouldn't need a reminder of how important it is to get out of the building, but to celebrate national "Leave the Office
Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello.
Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say
Forget the latest bestselling thriller, building your business offers all the twists, turns, and cliff-hangers you can handle. Here are 10
Just how serious are you about customer success? These 12 quotes from leading industry experts underscore exactly why it should be your
Putting some backbone into B2B marketing With presentations like “The Other ‘C’ Word: What Makes Great Content Marketing
Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like
The results are in and we have a winner! Find out who you selected as "The Most Customer-Centric Company in Tech".
It's the finals of OpenView's Tech March Madness tournament, and only one company can come out on top. Who will take home bragging rights
Are you producing your marketing content the same way you filled out your bracket? It’s time to stop the guessing game madness and
Are you producing your marketing content the same way you filled out your bracket? It's time to stop the guessing game madness and start
And then there were four. We're down to the semi-finals in our tournament to determine the most customer-centric company in tech. Who will
OpenView's tournament to determine who is the most customer-centric company in tech continues with the winners from Round 1 facing off for
Which tech company cares the most about its customers? You be the judge in OpenView's 2nd annual Tech March Madness tournament. This year's
Your votes are in! Find out which companies made the videos you selected as the best B2B marketing videos of the year.
Thinking of creating content to support your sales and marketing? STOP! Before you spend any time and money, use this simple tool to ensure
Why should Hollywood get all the attention? With the Academy Awards right around the corner we're hosting our 2nd annual B2B Oscars, and
Is there a simple secret to creating content that grabs your audience's attention and leaves a lasting impression? Indeed there is. Use
Developing an in-house content marketing function doesn't have to break the bank. You might be surprised at how much you can accomplish
With award season upon us, it's almost time for OpenView's 2nd Annual B2B Oscars. Before we honor this year's most compelling B2B marketing
Is your marketing really connecting with your customers? Learn how to market like Google by tapping into the three key elements of
There’s nothing easy about building a great team. But the insight from some of our best recruiting and teambuilding posts of the year can
Want to be a better CEO, executive, manager, or role player in 2014? Check out these 10 posts recapping the best leadership lessons from
From choosing the right pricing and packaging to tracking the metrics that matter most, these 10 posts walk you through the challenges of
When it comes to marketing, change is the name of the game. From content marketing to automation, learn more about the latest tactics and
My review of Joe Pulizzi's Epic Content Marketing, and my three favorite lessons from the book.
How do the best content marketers do it all? The truth is they don't. Learn the secret to building a lean content marketing team that's
Looking to jolt some life into your marketing? Take a cue from some of the most bold, ingenious, and jaw-dropping campaigns in recent
Like all politicians (and marketers), Kennedy knew the importance of connecting with his audience with the right message. But unlike most,
After the release of our SaaS metrics report, OpenView teamed up with the folks at KISSmetrics to illustrate some of the key data points.
When one of the giants of the inbound marketing industry makes wholesale changes to its popular blog, you take notice. HubSpot's Jay Acunzo
Looking to boost your productivity? This simple tactic is your key to scalable content creation. Never sit staring at an empty editorial
Frustrated with Google's new Keyword Planner? Here are five alternatives to try for your keyword research.
It turns out learning to make good pasta sauce can teach you a lot about content marketing. Here are three lessons for developing your own
LinkedIn isn’t just a helpful tool for people searching for jobs. It can also allow you to improve your company’s reputation, clearly
What's the deal with Gmail tabs and why are email marketers so up in arms about them? Here are three ways you shouldn't react.
Launching an email newsletter is a simple and effective way to promote your content, drive website traffic, develop brand awareness,
No piece of marketing content is more powerful than an inspired customer success story. Here are four amazing examples from companies doing
In this multi-post series, you’ll discover everything you need to know about building a successful outbound B2B lead generation team.
Looking for cheap and effective transcription for your podcasts and videos? This post breaks down a list of popular transcription tools and
Infographics are a red hot content marketing commodity. This guide will show you — from start to finish — what you need to create data
Who says creating content has to be an expensive endeavor? In the spirit of celebrating all things free this July Fourth weekend, here are
Today is the day. It's Google Reader's last call. You don't have to stop reading RSS feeds, but you can't read them there.
Your customers can smell phony content a mile away. Get real by discovering the keys to authentic content marketing that actually builds
When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores
It's the first Saturday in May and that means one thing: It's Derby Day. Here are three branding lessons content marketers everywhere
Not all of us were born to be bloggers, but the truth is blogging doesn't need to be a major time-suck, and it certainly shouldn't be
In this week's Labcast, OpenView Managing Editor Jonathan Crowe takes listeners inside OpenView's content factory to explain what it really
The outpouring of help and support in the wake of the horrific events in Boston on Monday has been remarkable. Here are five examples of
March Madness started early this year for OpenView Labs. Here is an inside guide to its 16-company Cultural-Fit-ology tournament to decide
In the spirit of the Academy Awards we've nominated this year's top B2B video content in three categories. And we're asking you to choose
Adios search. Is social media finally set to become the premier vehicle for driving customers to your website? Checking in on the latest
How would Detective John McClane run your content strategy? With a bang. Here are four lessons you and your team could learn from the
Trying the same content marketing tactics over and over and reliving the same old results? You're stuck in the Content Marketing Time Loop.
Here are five sources you can tap to make sure you have a full pipeline of blogging ideas for 2013.
2012 was a banner year for content marketing, but this year the competition is going to be heating up. Here are five content marketing
These are four of the B2B content marketing blogs I enjoyed most this past year (and that you should start reading now).
These five TEDTalks for content marketers offer insights on what it takes to connect with your customers, become a key influencer, and
A letter to our recently departed friend, the Twinkie -- who may be coming back sooner than you think.
Continuing OpenView's Content Snapshot Series, "B2B Blogging 101" provides you with all the how-to basics you need to launch a corporate
SEO shouldn't be mysterious or intimidating. These SEO expert blogs provide terrific -- and easy -- access points to detailed as well as
It's easy to focus on the cutting edge and forget that customer engagement doesn't have to be complicated. Sometimes it's the simplest
These five SEO infographics prove that search doesn't have to be mystifying, offering clear break-downs of basic SEO concepts along with
What truly signifies a piece of engaging content? Is it the most viewed, the most shared, or is it the content that drives a reader to
If you're going to the trouble of publishing a corporate blog you want to know whether or not your content is "working". But how do you
It's one of the biggest marketing buzz words of them all, but what does "engagement" really mean? In this series we'll discuss defining,
It's that time of year again -- the dog days of August -- and the OpenView team was eager to escape the heat of the city for the calmer
These tips will help you identify and optimize the best target keywords to ensure your corporate blogging effort is a success.
I've scoured the Web for the best content factory online. Now, with the search finally over, what elements of content strategy and digital
Part III of my search for the best content strategy online profiles marketing software company HubSpot, a one-stop shopping source for
Part II of my search for the best content marketing examples online covers marketing automation company Eloqua, and admires its creative,
In this first post in my search for the best content strategy online I provide an in-depth look into GE's touted and visually stunning
Business blogging doesn't have to be so difficult or time-consuming. Here are five keys to making your blog writing stress and
Is SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability?
Managing a corporate blog requires more than just editing. Keeping employee bloggers motivated is crucial to promoting the blog
Every blog could use a good editor, and your corporate blog is no exception. Follow these tips to make the most of its value.
When deciding how much content it's willing to give away, a company should make sure its free, gateway content still packs plenty of
One thing Facebook's acquisition of Instagram underscores is just how integral the use of images is to your content marketing strategy.
In the second part of his series on content curation, Jonathan offers a step-by-step guide to get your curation efforts up and running.
In the first of his 2-part series on content curation, Jonathan discusses why content curation is a win-win marketing strategy for
Jonathan discusses why connecting with customers directly and engaging in a content marketing strategy is important for developing a