Jerry is the founder and CEO of Retention Science, a predictive marketing platform, used by the world's most innovative brands including Target, Beats by Dre, The Honest Company, and Dollar Shave Club. Jerry is an expert columnist for Forbes and Entrepreneur Magazine. A frequent speaker at AdAge, SXSW, Shop.org, Jerry has appeared on CNBC, BloombergTV, and been named an “Innovation Agent” by Fast Company Magazine and a “Hot Shot Entrepreneur” by BizJournals. Jerry is a graduate of UC Berkeley, as a full-tuition Alumni Scholar, and Yale School of Management.
As CEO of a SaaS company that caters to B2C marketers, I’m used to advocating for Customer Lifetime Value (CLV) as an invaluable metric