Chris Bass is founder of PerceptionStrategy, a brand management and customer experience consulting firm. Perception strategy helps executives understand what it means to be customer centric and helps their organizations become more customer centric. Chris believes the status quo is the greatest threat to growth and the relentless pursuit of perception is the anecdote. Learn more about his firm at perceptionstrategy.com.
It’s Wednesday, time for the weekly executive meeting where we review what’s working and what needs improvement. Each executive takes