Chris Bass is founder of PerceptionStrategy, a brand management and customer experience consulting firm. Perception strategy helps executives understand what it means to be customer centric and helps their organizations become more customer centric. Chris believes the status quo is the greatest threat to growth and the relentless pursuit of perception is the anecdote. Learn more about his firm at perceptionstrategy.com.
A few years ago, I spent several hours prepping for a meeting with our CEO to discuss initiatives to propel our growth. Department heads