Chad Pytel is CEO, co-founder and a developer at thoughtbot, a global product design and development consultancy. Over his 20 years of experience in software development and services, Chad has worked with hundreds of entrepreneurs and co-authored two books. Chad holds bachelor of science degrees in both Computer Science and Humanities & Arts from Worcester Polytechnic Institute (WPI).
Setting the initial price for your product may be the decision that has the single biggest impact on your bottom line profitability. It