Attracting and Hiring Millennials

First things first… What are Millennials?
Also known as Generation Y and Eco Boomers, Millennials are the demographic cohort following Generation X, whose members’ birth dates begin somewhere between the mid-1970s and 1980. Although it seems difficult to generalize an entire generation, there are considerations that should be made when trying to attract, hire, and retain Millennials for your expansion stage company.

According to Tim Augustine at Inc.com, in general (and all of these are generalities), Millennials are very good at multi-tasking, thrive in team environments, and maintain a high degree of technical expertise. This generation gets bored with single tasks and is very loyal to mentors and teams. They have grown to expect loyalty in the workplace, corporate philanthropy, and constant access to learning tools and resources.

Company culture is a key aspect of job search criteria for this generation, and it is important for them to feel accepted culturally into your company. Augustine also mentioned that the internal recruiter is a key influencer in driving interest in your firm, and that Millennials depend on their own peers to help them assess a company’s reputation and work environment.

When attending college recruiting events on behalf of your expansion stage company, make sure to provide as much information as possible to Millennials, not only in terms of job descriptions, but also information on your company’s benefits, time-off policies, training opportunities, and social offerings. I also recommend utilizing a multimedia content marketing strategy for recruitment, such as videos on your website, to help communicate your company’s values and culture.

In my next blog post, I will discuss how to retain Millennials at your expansion stage company. Please check back!