Ask Salespeople How They Want to Be Coached

August 10, 2010

How do we uncover internal drive? By using one of the most valuable tools as a coach — asking more and better questions. To uncover each person’s internal drive, schedule one-on-one meetings with each member of your team and invest the time asking questions to uncover what is important to them. Listen to their responses and ask more questions as you uncover what they want most.

Here are some suggested questions courtesy of Keith Rosen, sales executive coach, you can use during your one-on-one meetings in order to tap into a person’s internal drive, while uncovering exactly how you can best coach and manage them.

1. What do you want to be doing that you aren’t currently doing?
2. What areas do you want to strengthen, improve or develop?
3. What is most important to you in your life/career? (What does a successful career/life look like?)
4. What are the three most important things you would like to accomplish right now?
5. What is your action plan to achieve those goals?
6. What do you need that’s preventing you from reaching those goals?
7. How can I best support you to achieve these goals? (Uncover how each employee wants to be managed and supported.)
8. How can I best manage you and hold you accountable for the results you are looking to achieve?
9. How can I hold you accountable in a way that will sound supportive and won’t come across as negative or micro-managing?
10. How do you want me to approach you if you don’t follow through with the commitments you make? How do you want me to handle it? What would be a good way to bring this up with you so that you will be open to hearing it?

Questions will assist your employees in uncovering what internally motivates them based on their beliefs and values, so they can access their own energy to achieve it. You are also uncovering the style of management they respond to best. Moreover, you are setting up the expectations on both sides as to what to expect from one another. It certainly beats using your energy to push or stimulate interest or action based on your assumptions or beliefs, or on what may work for you.

If you rely on pushing to get someone into action, they won’t move unless you’re there to push. It’s more effective to help them articulate what they want so they can begin to self-motivate.
 
The real benefit of getting this is that empowering people by tapping into their internal drive doesn’t drain your energy. Pushing for results is exhausting.

In most of my interactions with the management teams of our expansion stage portfolio companies offering sales and marketing support, this should help.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.