Analyzing Employee Accountability in Corporate Blogging

Employee accountability is an important aspect at all companies, regardless of the task at hand.

In terms of blogging, this is vital in order to promote a consistent flow of content to websites. At OpenView Labs, there are a number of initiatives enacted to fuel your content marketing strategy and hold employees accountable.

How’s it done? On a weekly basis, a report it is sent out to the entire staff. In this report are a number of statistics that cover an expansive span, all relating to blogging. The document contains data on the top blogger at the company and the first person to blog. By utilizing such a report, you can track and monitor key statistics, meter progress, quantity the number of visitors to the site and a number of other relative pieces of information.

By disseminating such a document, companies can gain a competitive advantage with a tool that will both motivate employees and hold them accountable for their corporate blogging. For more information on this topic, watch the video with Devon Warwick of OpenView Labs.