4 Keys to Keyword Generation
April 11, 2011
This series describes how to identify the best keywords to help your target customers find your company online. The keywords can be used to optimize your online content (e.g., your corporate website, landing pages, blogs, social media status updates) and other online channels. The more you use your target keywords throughout your online content, the easier it will be for your target customers to find you and the more relevant you will become in their minds. The ultimate benefit will be increased relevant traffic to your website.
Checklist for the Project Sponsor
o I have developed and finalized a project execution plan.
o I have finalized the prioritization scheme with input from other stakeholders.
o I have finalized the adoption plan of action to ensure the effective use of keywords.
o I have worked with the keyword researcher to produce a presentation to deliver the final keywords and to develop a plan to update them in the future.
Stay tuned for more information on finding the best keywords for your target audience. Next week I will begin sharing some tips for the project sponsor.