Announcing the 2014 B2B Oscars Winners

A special thanks to everyone who voted in OpenView’s 2nd Annual B2B Oscars! This year’s awards were hotly contested, and each of the nominees in our five categories should be celebrated for raising the bar for excellence and setting new standards for what we can expect from B2B video marketing. That said, there could only be one winner in each category. And with it becoming more and more difficult to cut through the noise to connect with our customers, this year’s videos are terrific examples of how the best and brightest companies continue to find creative and powerful ways to stand out from the pack.
Without further ado, the B2B Oscars go to…

The 2014 B2B Oscars Winners

http://www.youtube.com/watch?v=RSVjqtOj4oM

Best Viral Video Intel: “Look Inside. Jack Andraka.” What Intel’s big win underscores is the power of connecting with your audience on an emotional level. And by channeling the triumph of Jack Andraka’s incredible underdog story of passion and commitment, the company also demonstrated its grasp of a deceptively simple truth of viral marketing — that stories of remarkable people doing remarkable things just beg to be told. Congratulate Intel via Twitter!

Best Explainer Video Lattice Engines: “Predictive Lead Scoring” Lattice Engines edged out “Moz’s Story” to take home this year’s Best Explainer Video award. It’s “Predictive Lead Scoring Overview” video showed that the right creative mix of animation and scriptwriting can bring clarity to complex solutions while entertaining your viewers and leaving a lasting impression along the way. Congratulate Lattice Engines via Twitter!

Best Culture Video Wistia: “2013 Rap Up” In another close category, Wistia’s “2013 Rap Up” beat out contenders from Balihoo and Box with a one-of-a-kind (and highly infectious) music video that highlights exactly why it’s the company you wish you worked at. Congratulate Wistia via Twitter!

Best Customer Success Story Video Salesforce: “Leviev’s Success Story” When it comes to customer testimonial videos, Salesforce takes it to a whole new level. The production quality is incredible, but even more impressive is the way “Leviev’s Success Story” really does make both companies look amazing. Congratulate Salesforce via Twitter!

Best Call to Action ExactTarget: “100 Inspiring Subject Lines” When it comes to calls-to-action, coming up with novel approaches is the name of the game. ExactTarget’s “100 Inspiring Subject Lines” flew past two other creative nominees from HubSpot and Moz by giving viewers a compelling taste of what to expect when they click. Congratulate ExactTarget via Twitter!

Congratulations to this year’s winners and nominees! And thank you again to everyone who voted!

You’ve Seen the Best, Now Create Your Own

Want to create your own award-winning marketing videos? See our Quick Guide to Creating B2B Videos, providing all the all the how-to basics you need to start rolling out Oscar-worthy (or at least customer-coverting) B2B video content.