This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee blogger.
While writing your posts, you should always have your company’s target persona in mind. Writing to a persona will help you stay focused on the purpose of the initiative. It is important to speak to the person (i.e., potential buyer and/or key influence r in your space) who is reading your blog. To do so, you need to know about them – what are their demographics and common interests?
When all of the bloggers at your company are writing to the same target persona, there will be a greater consistency throughout the blog postings, which will ultimately give your company more credibility.
- Behavioral Targeting and Google Analytic: How to Create Persona
- Defining your Target Audience: A Step-by-Step Guide to Creating Buyer Persona
Next week I’ll discuss how to understanding your keywords.